PLOT  PLANT  SPROUT  NOURISH  WEED  HARVEST
Once one of these seedling concepts has been agreed upon, it is fertilized by further research and design critiques so it can grow to its fullest potential. In this process, the project is looked at from all angles to make sure it is as striking and meaningful as possible. By the end of this stage, the project is completely, although roughly, designed. It is ready for its next presentation to the client.