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The confusing ballots in the 2000 presidential elections called for designers, researchers and policy-makers to drastically improve election design. Marcia Lausen answered that call, as the advisor for Design for Democracy, a strategic initiative of AIGA. Design for Democracy advocates for the use of design to increase civic participation by making interactions between the U.S. government and its citizens more understandable, efficient and trustworthy. Marcia recently authored the book Design for Democracy: Ballot + Election Design. Lausen co-founded Studio/lab, an award- winning multidisciplinary design consulting firm. Professor of graphic design at the University of Illinois at Chicago, Lausen also serves as Director of the School of Art and Design. She was named a Fast Company Master of Design in 2004 for her work with Design for Democracy. |